The studio famously developed an app which tapped into the fidget spinner craze, gathering 7 million downloads and earning $57,000 per day at its height.
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As of writing, Ketchapp has 190 games on the Android and iOS storefronts, including Jelly Jump, Run Bird Run, and ZigZag. This developer was the hyper-casual pioneer, capable of quickly launching variations of popular mobile games. Voodoo may be a rising star, but Ketchapp is the company that started it all. Estimated Annual Revenue: $55 million – (StatisticBrain).Estimated Downloads by 2018: 1 billion – (VentureBeat).Voodoo co-founders Alexandre Yazdi and Laurent Ritter maintain majority control of the company, and will use the investment to double their staff to 150 employees, develop new messaging tools, and expand the scale of the company. Its success even attracted the attention of Goldman Sachs, who recently invested $200 million in the publisher. Focusing on hyper-casual games specifically, that accounts for 57% of the genre.
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In June 2018, Voodoo’s games accounted for 24.7% of all free downloads. The company published 29 iOS games in 2017 alone, 11 of which reached Apple’s Top 10 Apps rankings. On this score, Voodoo’s record speaks for itself. Its expertise in user acquisition, monetization, and data analysis allows it to take on financial risks that indie developers can’t always afford in the competitive market space. The studio first launched as a developer in 2013, eventually expanding its operation to publish games for other creators. While there are many hyper-casual game companies in today’s market, few are as successful as Voodoo. Here are just a few of the major players to watch in the coming months: Given the competitive nature of mobile publishing, that means the number of hyper-casual gaming studios has exploded at an incredible rate. One prominent company, Voodoo, was able to launch 14 different games on iOS in November 2017 alone. The biggest publishers in the hyper-casual space can launch hundreds of games in a few short years. In the short-term, advertising is often enough to generate profits without relying on microtransactions, which can then be invested in new releases.Īnd there are many, many new releases. If marketed effectively, that means hyper-casual releases produce a massive return on investment, even when they can’t compete financially with established genres. Titles in this genre can be played immediately – often using a single tap interface – and tend to be highly engaging and infinitely replayable.įrom a business perspective, hyper-casual games can be developed cheaper and more quickly than their mobile counterparts. A recent evolution of the casual gaming field, hyper-casual refers to minimalist games which emphasize simplicity in their design. Hyper-casual games are an important example. It’s also a market space where trends develop and flourish in a surprisingly short span of time. The mobile games industry is fast-paced, highly profitable, and ludicrously competitive. We take a look at the publishers who are shaping its future.
Hyper-casual games are a major development in the fast-paced mobile industry.
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